AT&T, NASCAR Settle $100M Lawsuit
USA Today reports that NASCAR and at&t settled their contentious sponsorship dispute. Bottom Line here in Richmond, the "at&t" logo is back on Jeff Burton's #31 Chevy Impala...and will be until 2008, when the original sponsorship agreement with Richard Childress Racing will expire, and at&t leaves NASCAR's top division. So Bill France's billion dollar estate stays relatively intact, NASCAR makes its point about exclusivity for its series sponsor, at&t gets the benefit of NASCAR eyeballs on its changed cellphone brand (still #1 in subscribers) for the rest of '07 and 2008, Richard Childress Racing gets some time to find another major sponsor, and the sanctioning body gets to stay out of one less courtroom. The only downside is for the litigators who were salivating at some $300/hour or higher legal work. Interesting that the only major print medium working this was USA Today.
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About Me
- Paul Kaminski
- Host, Radio-Road-Test. Proprietor, PK Communications Co. Retired Radio News Reporter (major American + foreign English language networks). Columnist/contributor, Radio World Magazine. SFC, US Army (Retired)